Hip-Op as a marketing tool

Hip-Op© is an effective marketing tool, which is offered to your company with a fee mechanism that minimise the associated risk.

Your products will be distributed and advertised with every copy of the program. Surgeons that do not use your products will start to trial with them in the planning phase and eventually discover advantages over the implant they are currently using.
Your marketing staff can load Hip-Op© on their portables and use it to showcase new prostheses, eventually providing comparative advantages over the competition by cleverly selecting clinical demo cases.
To the vast majority of the orthopaedic surgeons who are not navigating the Internet, your marketing staff could provide the Hip-Op© program on CD. The CD would contain the program in a customised version with only your implants are included; the program starts with a splash screen with your company logo, etc. The charge for this service would be negligible compared to the cost of buying an exclusive license

In order to perform the data conversion we need a CAD model of each prosthetic component you want to include. We natively read Unigraphics and Parasolid models. Other CAD will be processed via IGES. The CAD models are processed and completed with some additional information and the written into the Hip-Op implant database. This is directory tree of encrypted files. To complete the process we need also some information on the eventual modularity (such as assembly coordinates), the commercial names, a company logo, etc.

	Hip-Op PreOperative Planning